Jon Coleman and his team have reimagined TV Dinner as something to look forward to. Set in the Armoury District, just steps from Vancouver’s Kitsilano neighbourhood, the café-meets-specialty market is nostalgic yet modern, unfussy yet intentional. Rotating visuals play across vintage TVs, playlists skip from classics to deep cuts, and mid-century decor sets the backdrop for shelves stocked with small-batch staples and frozen meals you actually want to eat. What began in the pandemic as a way to bring high-quality, locally made meals home has grown into a community-based atmosphere where convenience and quality carry equal weight.

Q: What does a “TV dinner” mean to you now vs. what it meant growing up?

A: Growing up, the term “TV dinner” had a bit of a negative connotation—it was seen as a convenience meal, not nearly as desirable as a home-cooked one. But it also meant someone got a night off from cooking, and I’m sure that was appreciated in its own way. These days, I can definitely relate to that appreciation. With the quality of products available now, I actually look forward to digging in. It’s less about compromise and more about enjoying good food with ease.

Q:You’ve worked in both retail and hospitality—how did those experiences shape how you approached building this space?

A: TV Dinner really brings together the best of both worlds. We’ve created a space that’s welcoming, engaging, and genuinely fun to explore. We encourage questions and love taking the time to walk people through what we’re offering. I’ve always loved hospitality, and it’s been important to keep that at the heart of this business. It’s not just about selling products—it’s about connection.

Q: There’s such a strong sense of community in what you do. How do you go about discovering and choosing the local producers you carry in the shop?

A: That’s truly been one of the most exciting and rewarding parts of this journey. I didn’t expect to discover so many incredible, high-quality local food brands—but the talent and passion out there is amazing. Some fantastic producers have reached out to us, and others we’ve found through word of mouth and trusted recommendations. Getting to work directly with the makers behind the products adds real depth to what we do. And sharing those relationships with our customers helps foster a genuine sense of connection and community.

Q: How would you describe the vibe at TV Dinner to someone who’s never been—what kind of experience are you hoping they walk away with?

 A: It’s fun, social. I’d like to think people leave feeling like they’ve had a great time, enjoyed exceptional service, and discovered something special. Our team puts a lot of love into the food and drink we offer and it shows. We keep things light and a bit quirky, with rotating visuals on our TVs and a curated playlist that spans a wide range of music. It’s a space that doesn’t take itself too seriously but takes pride in everything it does.

Q: What’s one local item in the shop you think everyone needs to try at least once?

A:  That’s a tough one. I really stand behind everything we stock. But if I had to pick, I’d say the Crackin’ Bacon from the team at Crack On is a must try. It’s a total game changer. Once you’ve had it, it’s hard to go back to any other bacon.

Q: How would you describe your personal style?

A:  Fit is important to me. I like to keep it clean and simple with solid colours and a well-put-together look. Most of the time I fly under the radar, but I’ll throw in a pop of something fun every now and then.

Q:Has working in a space that blends food, design, and community influenced the way you dress or shop?

A: I think so. I work long days, so comfort is key but I still want to look presentable and approachable. Being in this kind of environment definitely makes me more thoughtful about style and quality.  

Q: From beach days to mountain hikes—what’s your ideal Vancouver weekend (and what snack are you packing from the shop)?

A: Now you’ve got me dreaming about taking weekends off! Lately, I’ve been craving a bike camping trip—with a Kokoro ramen and some Reekie’s Lionsmane instant coffee packed in the kit. Otherwise, it’s family time at the beach and a good walk through one of Vancouver’s neighbourhoods. Simple, good stuff.

Q: Any upcoming events or projects you’d like to share with us?

A: We’ve got some fun pop-up ideas in the works and we’re expanding our in-house breakfast and lunch menus soon. Also, if you haven’t already, check out Los Sapos—they take over our space every Friday and Saturday night from 8PM to 1AM. Legit street tacos, not to be missed.

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