In Montreal, design and nature tend to blur into one another, and Flori Flora Fleurs follows suit. Based in La Petite-Patrie, the floral studio was founded by Marie-Hélène Chiasson and Pascale Charbonneau, two designers who began exchanging work and ideas through a shared visual language that quickly became collaborative.

What began as a small project has grown into an established boutique known for arrangements that treat florals as both material and architecture. 

Q: How did you two meet, and when did you realize you wanted to start a floral studio together? 


A: We first met through a mutual friend, at a time when we were both independently exploring flowers in our own way. Each of us was creating and selling small bouquets through Instagram while experimenting from home. As we started following each other’s work more closely, we quickly developed a mutual admiration for each other’s aesthetic and approach. Eventually we decided to do a small trial project together, to see how it would feel to collaborate. It became clear almost immediately that we shared the same vision and sensibility when it comes to flowers. From there, we were constantly exchanging ideas, brainstorming concepts, and taking on more projects and events together. Five years later, we’ve built something we’re incredibly proud of, including opening our own boutique.

Q: Can you describe your very first project as a team?


A: Our first project together on-site was for Foire Papier (now called Plural), an art fair that brings together a wide range of contemporary artistic voices from across Canada. It was an exciting first collaboration because the event itself celebrates creativity and diversity in artistic expression. Since that first edition in 2021, we’ve continued to collaborate with them every year. For each edition, we draw inspiration from the theme of the fair—often incorporating the colors, textures, or visual patterns into our floral installations so that the flowers feel like a natural extension of the exhibition environment.

Q: What’s the most unexpected flower pairing you’ve ever created?

A: At this point, it almost feels like every rule in floristry has been tested or broken, so it’s difficult to name one truly unexpected pairing. What we’ve really learned over time is to never say never when it comes to flowers. A perfect example is the Gerbera. For a long time, we weren’t particularly fond of them and rarely considered using them in our work. But over time we discovered how many beautiful varieties exist, and how interesting they can become when used in the right context. They’ve actually turned into one of our signature flowers, proving that sometimes the most surprising choices can become the most exciting.

Q: Montreal’s creative culture clearly feeds into your work. What about the city inspires you most?


A: Montreal has an incredibly vibrant and open-minded creative culture, which definitely influences our work. We draw a lot of inspiration from the city’s design and architecture; the balance between historic structures and contemporary design. At the same time, nature is always present within the city, whether through parks, trees, or seasonal changes. Our floral work often reflects that contrast: a structural, almost architectural composition paired with organic textures and movement.

Q: Is there a particular floral technique, texture or seasonal element that you’re currently excited about exploring?


A: While we always pay attention to trends and enjoy seeing how floral design evolves, we like to reinterpret those ideas in our own way. Right now, we’re particularly interested in surprising people with unexpected details that elevate a design. That might mean incorporating fruits or vegetables into an arrangement, replacing traditional stems with delicate wiring techniques, or experimenting with flower varieties we might not have considered using before. For us, those small creative risks often lead to the most interesting results.

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